Things to know before distributing corporate gifts
Corporate gifting has been in state for a long time. Corporate Gifts are mostly valuable items offered by the employer to their employees without any social obligation as a token of grasp or goodwill. Most large firms and organizations have line of reasoning for giving business gifts to its employees. A corporate gift can be personalized easily, and a personalized gift speaks volumes about the gift-giver and creates a lasting impact on the mind of the receiver. It determines a connection and celebrates the bond. These gifts for employees help inadvertising and promoting the business. It creates brand awareness in a most effective way.
1.Gifts as per the customer’s value.
There are different types of customers in each company. Each customer holds a different value in the company. Thus, all the customers should not be treated in the same manner. One can create three tiers as per the value held by the customers. Tier three customers could be givenpocket friendly giftslike say a calendar, a pen, paper weight or pen stand etc. There should be the brand logo on each corporate gift the owner wish to distribute. Similarly, the tier two customers could be gifted any gift which is of a higher value, for example, a t shirt with brand logo, a handbag or an alarm clock etc. Tier one gifts should be for the premium customers, the clients which the business cannot afford to lose. These are the most valued customers of the company. The business owner can choose bed sheets, wall clocks or any good crockery item like bowls, mugs etc. Every customer will like these items and as they use them they will be creating awareness in other people as well and will help in creating new customers.
2.Setting Promotional Goals
It is very important for the business owner to decide upon the reason to why does he wants to distribute corporate gifts. It is important to identify the reason behind distribution of corporate gifts. One should know if it is to strengthen the relationship with the customers or to generate new leads and build more customers or doing both. After the acknowledgement of the fact one should decide upon the gifts to be given.
3.Analysing the budget
Having a budget in mind helps to ensure one is not overspending on corporate gifts which can affect the business in a negative way.
