Challenges that Business Advertisers Will Face in 2018
2018 is a new year, and with it comes new challenges for businesses of all kinds, from auto lots to retail shops, and many others. A changing market, changing consumers, and technological advances are making business advertising more challenging this year. Here's what you need to know if you own or operate a business. Whether you prefer to advertise with a customized feather flag or a TV spot, 2018 will usher in the following challenges.
Over-Consumption of Media
If you attempt to advertise via the radio, TV, video ads on streaming services, and other media platforms, you face intense competition. Today's consumers consume a massive amount of media, and spend several hours a day on social media apps and media platforms. This means that your individual ads will face tremendous competition. To avoid getting lost in the shuffle, consider advertising with flags and banners, which are refreshingly classic ads that consumers will drive past and read. You can't click past a physical roadside advertisement.
Avoidable Ads
In fact, many virtual ads are completely avoidable. Consumers can pay media platforms to block ads, mobile and desktop operating systems can gear user performance to avoid ads, and more. There's now a marketing term called "Banner Blindness," which refers to the phenomenon in which consumers are able to parse out only the media that they want out of a specific web page or interface, ignoring ads, banners, and other visual clutter. Hence the enduring popularity of the feather flag, which is actually an eye-catching physical advertisement that moves in the wind with vibrant colors and text.
Consumer Distrust
The final and most difficult challenge facing advertisers in 2018 is a general sense of consumer distrust. News of large corporate corruption is widespread, and now consumers who are more politically active and opinionated than ever are likely to be distrustful of companies of all sizes. Thankfully, this favors small business, to which today's consumers, especially the younger set, are more likely to turn for simplicity and smaller area of influence. Also, marketers should know that consumers are more likely to trust personal references than advertisements. Businesses should work to make themselves feel more local and youthful to attract consumers. Consider using fun advertisements like the custom feather flags,which has colorful personality and sends a simple message that is more trustworthy than other, more manipulative ads. Consumers will detest false claims of quality or consumer care, and will trust straightforward messages that give them the choice to form their own opinion of your company.
