RedGage

Every business is in need of a website. Unfortunately, the internet is littered with bad websites, and you don’t want to be one of them.

Here are some tips on how to create a successful website.

1. Put your business and contact information in a visible location

Visitors want to get in touch with you, and they can’t do that right away if they can’t find your contact details. An email or a phone number will also make your business look legitimate and trustworthy.

Yes, you still have to provide your contact details on your About Us or Contact page but be sure visitors have quick access to it when they land on your website. Adding your Skype handle will also be useful.

Magicdust   shares more common mistakes website owners commit in their About Us page and state that this page is often boring, and they’re not about the customer. So, don’t just put your information out there, make visitors feel that you care about their needs.

2. Optimize your website to improve search rankings

Just because you have a small business doesn’t mean you don’t have to think about search engine optimization. The smaller you are, the more opportunities you have for SEO.

The entire process will be challenging, but your efforts will eventually pay off.

Your goal is to let people know what you sell or offer. Even basic SEO will have a positive impact on your website. Always remember to add videos and photos with the right meta tags to make them searchable. You will learn better methods along the way. Here’s one bonus tip on an important SEO factor you might have overlooked.

3. Add a call to action

What would you like customers to do while they are on your website?

Think about that and add a call to action. Create an attractive and irresistible button whether you want visitors to buy something from your website or to subscribe. The more visible it is, the better it is for increasing conversions.

4. Make your URL easy to recall

Domain names and business URLs should have enough impact to make the name stick. Make sure your domain name is easy to remember and that it gives the visitor a clue about the business.

If the best domain name is already taken, find tweaks to make it unique. As much as possible, use a .com website.

5. Include testimonials

What makes your business stand out from everyone else? Customers want to know this while browsing through your website, and nothing works better than third-party testimonials.

If you are a startup with no testimonials yet, it’s fine. Instead of reviews, add a visual proof of a project you have completed to show potential clients what you are capable of. Always remember that first impression matters.

6. Intuitive Navigation

Your website should not just be pleasing to the eye, it should also be easy to navigate. Visitors have to find what they want with just a few clicks. Having a search bar or drop-down navigation are common methods to accomplish this.

The attention span of your visitors are not too long, so make sure to lock in their interest in just a few seconds. Make the page scannable and use bullet points and headers when necessary.

Small business website design should not be difficult. However, there are many factors to consider if you want to see impressive results.