RedGage

When you look at the typical kind of catalog printing or magazine printing that you do, do you usually just see an advertising tool? If you think that those kinds of prints are just for promotions and advertising, then you have a lot to learn when it comes to creative marketing and business. Color magazines and catalog printing can actually become more than just those typical commercial prints. Let me revolutionize your views of these kinds of printing by giving you other very interesting functions that a color catalog or custom magazine can do.

• Catalogs for Public Relations - Beyond selling actual products and services, a color catalog and magazine can actually sell "a business". By this I mean build a good public image for your company. Many businesses have opted to add public relations content within their monthly or quarterly color catalogs. These specialized content helps build a better image of the company in the eyes of typical consumers. Done regularly, this can actually boost overall sales in the long run as long as the company's image is consistent and well taken care of. So why not use your color catalogs and magazines as a public relations tool yourself?

• Catalogs as reference guides - A catalog and magazine can actually become an informative tool itself. Beyond just displaying the specifications of a product or the features of a special service, your specialized prints can actually act as a reference guide or tutorial guide on specific related topics.

So for example, if you are selling power tools, your catalog can also become a reference guide on the ways on using some of those tools as well as a tutorial guide on some of the best construction practices. This "add-on" value for catalogs not only makes your catalogs popular, it also gives your catalogs actually monetary value that some people might even pay for.

• Catalogs as lifestyle guides - A catalog and especially a color magazine can become a lifestyle guide as well. Most products and special services typically have a kind of lifestyle attached to it. It might be that luxurious lifestyle, that working class lifestyle or maybe even that adventurous lifestyle, but all the same they do have one that they allude to.

By customizing your catalogs to guide people on how to "live" that kind of lifestyle, your prints can become a really useful kind of lifestyle guide. People will buy your catalogs and magazines not just because of the special products and offers listed, but also because they gain great life insights that they find useful. So why not use your color catalogs and magazines as lifestyle guides.