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Google Adwords is a popular strategy that most businesses are using to inorganically rank on Google search engine and attract the traffic they need to their sites. It is a paid Google advertising service that businesses can take advantage of. A digital agency firm like Techtiq solutions which offers digital marketing services can help you work with this marketing tool.
How Adwords work
Google primarily bases its ads on keywords. You do your research thoroughly and decide on the most effective keywords that you want your business to rank for, and write useful content based on this. Google keeps your content at the top of search engines, and you pay based on the agreed plan. Google ads are also the primary source of income for Google.
Google Adwords metrics
Many people are only aware of Pay Per Click as the only way in which you can pay Google for your ads. There are other plans by which you can pay Google once they are doing your ads. These are:
- Pay per click (PPC) or Cost Per Click(CPC)
PPC is the most common metric where you pay Google whenever a person clicks on your ad. PPC should be your method of choice when you are looking for more viewership for your content or blog which popularizes your site. A major setback of this method is that you can get a lot of traffic to your site which is very costly if most of them do not translate to the conversions you need for your business.
2.Cost Per Thousand Impressions (CPI)
In this metric, you pay Google a particular amount when they display your ad one thousand times. Businesses that use CPI strategy are those that are seeking to advertize their brand and clicks do not mean as much to them as reaching out to real potential customers. With this kind of ad, you can use a keyword that specifies the kinds of people you want to attract to your business.
3.Cost Per Action (CPA)
In this model, you pay Google whenever you get a conversion from a person who has visited your site. With this method, you need to have a set up that tracks conversions from your website. CPA is the ideal model if you are targeting conversions such as purchases, email sign-ups, and more.
Achieving success with Google Adwords
To record success with Google ads, you need to:
- Do proper keyword research and attract a lot of traffic to your site. Also, use negative keywords to eliminate traffic you do not need.
- Secondly, you need to optimize your landing page so that a visitor performs the action that you intend them to once they access your site.
- Know what your competitors are doing and do it better.
- Budget well. Choose the Adword option that is affordable and profitable for you.
- Target the right people that will bring in conversions and not any traffic.
- Have a unique selling point. You can give out more offers to appeal to visitors.
A critical aspect of your ad would be to include a call to action. What do you want people to do after visiting your site? Make it clear to visitors so that you can achieve your business goal.
