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Search engine optimization is largely same for all manners of businesses. However, service sector businesses like restaurants require some SEO techniques more so than others. If you are running a restaurant in Australia, here are several SEO techniques that will help increase traffic to your website and attract potential customers:

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Get Listed on Google Maps

First of all, get listed on Google Maps. Your site will need an address, phone number, official website and other contact information. Make sure the information you list on Google Maps match contact information published elsewhere on the web. Mismatching info could hurt your ranking as Google may erroneously calculate your site to contain
duplicate content.

Being listed by Google Maps is very important for appearing among search results especially on handheld devices. If you Google “restaurant” from the location you are in right now, you will get a list of restaurants listed nearby. If you want your restaurant to appear on this list, a Map listing is essential.

Focus On Local Marketing

Restaurants should only focus on one type of marketing: local. As mentioned above, Google lists restaurant and eatery results based on location. So your restaurant must have the right local keywords to get top ranking. Make sure the keyword you use have the location mentioned. For example, if you run an Italian restaurant in Sydney, the keywords you use must have “Sydney” in most of them. If local SEO is new to you, consider hiring third-party marketing agency or in your local area.

Aim to Get Excellent Customer Reviews Online

Think of customer reviews as the bread and butter of your restaurant. Positive customer reviews are absolutely essential for driving traffic to your site, and it's the best way to build your online reputation. Real-world traffic for restaurants is heavily affected by online reviews and . Unlike before, keep in mind that customers can browse a dozen restaurants or more in a matter of minutes. One of the first things they will seek out will be customer reviews on sites like Yelp. Having no reviews can be as bad as having loads of bad reviews.

You should make it part of your marketing plan to get more online reviews. Give incentives to existing customers for writing reviews online. Encourage online reviews as well. The more reviews you have, the more customers you can attract.

Get on Foodie Blogs

Don’t underestimate the power of blogs to spread word of your restaurant around the web. Foodie blogs are a great place to promote your restaurant. Invite foodie bloggers for a free meal in return for honest coverage. You can do the same with professional restaurant reviewers as well, especially the ones who write for newspapers.

Design a Highly Mobile Responsive Website

It’s absolutely paramount that you make your website as highly mobile responsive as possible. It’s very likely that a large number of traffic that comes to your website comes from handheld devices. This is the norm for restaurants. So, interested customers should be able to quickly and easily access your restaurant’s website without a hassle. In order to do this, you will have to design a highly mobile responsive website. Invest in mobile responsiveness, and you will get your returns in real world traffic.
Try one or two of the SEO tips given above to increase the number of customers coming into your restaurant.