Male vs. Female Voiceover-Which One to Pick?
You have a script, have a brilliant execution plan, and you are ready to call a voice over artist but which should be the best? People often get confused when it comes to choosing between a male and a female voiceover lead. Your message’s effectiveness, clarity, and engaging quotient immensely depend on the voiceover talent you are hiring. Both male and female artists have different attributes. Let’s take a closer look at the real facts which will help you choose the right artist.
Impact of the voice: Female voiceover sounds music to many ears. It is soothing especially while you want to deliver a crucial message. Research indicates that people tend to pay more attention when they hear a female voice. If you have a crisp script and a delicate message to deliver, hire an experienced female artist.
It will serve your purpose perfectly. On the other hand, male voiceover often sounds very harsh and the listeners have a tendency to change the channel while hearing a male voice.
Persuasive voice: Research suggests that when a female voice sends a specific message, most people find it more convincing than a male voice. Whether you are selling a product or talking about your service, hiring a renowned female voiceover artist will help you get an effective result.
Product-based artist: While selling a female product like lipstick, eye pencil, or fashionable items, home appliances, and more you should hire a female talent. The users can easily relate to that. On the other hand, a male voiceover is ideal to catch the attention of your existing or potential consumers while selling razors, bike, music systems, and more.
Voiceover for a warning call: When you have to deliver a warning call or demo of a delicate product, you should choose a male voice. A heavily toned voice leaves its impact on everyone and people listen to it with rapt attention. To deliver a health related warning or to give any tips on electronic goods, a male voiceover will be ideal for this.
However, for neutral products like food items, consumer goods, upholstery, and more, the gender of the voiceover artists is irrelevant. You can put two types of voice in a single ad as well.
Other relevant factors to consider:
Accent: Voiceover artists must have a clear accent to drag the attention of your listeners. If you are selling a product or offering a service globally, then you have to be more careful about the language and the accents both.
American English, British English, and even Australian English are different in their own ways. So to make it universal, keep focusing on the clear accent.
Tone: Tones vary from products to products. Some products demand a persuasive voiceover and some demands a corporate and formal tone. For instance, the voiceover tone for a luxury product will be different from a health insurance product.
Purpose of the ad/campaign: If you want people to buy your product then you need an enthusiastic voiceover. On the other hand, if you want to deliver a message or information, the voiceover should be forceful and direct.
Knowing the benefits of having a female voiceover, if you want to hire a female artist, click on the link: kimhandysidesvoiceover.com
