Promotional Tactics for Spreading Brand Awareness
If you are someone starting his or her own line of work or own new brand, you must embrace the fact that there is a rough road ahead. You need be persistent, capable of enduring a lot of stress, and find willpower to keep on pushing even though it may seem that your efforts were futile to that point. Basically there are no shortcuts here, and with bad ideas and bad investments, your demise is one hundred percent secured. You need to find a good way and a good approach to realize your idea, to reach your customers, and form a solid basis in order for your business to expand further. In case you are in need of fresh ideas for brand promotion, take a look at some of the following suggestions and try incorporating them into your advertising campaign.
Awareness by Using Social Media
Using social media for the purpose of spreading brand awareness is definitely a necessary part of an advertising approach. First of all, every known company regardless of its size, has its own website and its social network profiles. Therefore, it is not only used for the purpose of spreading brand awareness, but also people who are doing business with you and take you seriously usually assume you have your profile. This is because majority of the consumers spend their time browsing social networks, and going through various profiles and pages. A lot of these pages are actually connected with things they are interested in buying. Facebook is great, for example, if you are trying to start a business with selling clothes. First, it is a vast base of your target audience, second, it gives you an amazing opportunity to engage socially with your potential consumers, and third, you can provide detail description and information about your products along with pictures, so in other words, it is like your own store located online. The best thing about social networks is that they can help you find your buyers which are located in your near vicinity.
Special Offers
This is how you attract attention and give people a reason to choose you as their provider, assuming your merchandise or service is just as good as your competition’s. With special offers, you generate a positive buzz, you give people a reason to buy your product and you give them something extra in a form of a gift to create a nice memory. This is called a dynamic gift, and it makes your consumers appreciate your work, and it is usually something visible that people who do not know you become aware of your logo and brand name. Dynamic gifts usually come in the form of umbrellas, pens, USB flash drives, lighters, etc. Basically, you need something compact that can be manufactured and distributed with low amount of records. A good gift and a good thing to wear while working and promoting are lanyards. With high quality promotional lanyards, you can boost the efficiency of your promotional campaign. Do not forget to distribute coupons, or have actions - if someone makes his or her tenth purchase, they are entitled to some sort of a gift - it will also create a level of curiously and compel one to see what the gift is.
Have a Good Customer Support
One thing that everybody as a consumer appreciates is quick response to an order or complaint. Think about it, when you want something badly, you want it as soon as possible, or when something goes wrong, the more you wait for the mistake to be corrected, the more you start to suspect someone tried to frame you. Thus if you have quick delivery and you are always available by the phone or online, you will earn a certain amount of respect. Mistakes can happen, do not feel bad about it, but if you are swift and correct, your customer will definitely show appreciation for it. Also, obtain the contact information of your customers, make sure to wish them a happy birthday and address them by their name to show that you remember them and respect them, everyone loves that feeling. Finally, do your promotions over the phone - it is more personal than via ad, but do not be to persistent and pushy, because it will only create a negative impression.
