Usually, the biggest resistance that many users feel in joining the Instagram platform is that they feel that there seems to be no end to new social media tool coming out. The newer platforms keep coming up too fast and too soon to leave behind the older one and jump up on the newest bandwagon. First, there was Facebook, then everything and everybody was on to Pinterest, then Twitter came and everything just had to be tweeted to become relevant and now the new ‘It’ social media thing is Instagram. They feel that they are going through a social media surplus. One minute it’s Facebook, then it’s Pinterest and now it’s Instagram. What comes next?

The thing that the non-believers need to understand about Instagram is that with over 100 million users currently using Instagram, it is not going anywhere in a hurry. Another fact that points towards it being an app that is going to stick around for years to come are its founder’s, insights to associate the app with social media Goliath Facebook. And lastly, the sheer popularity of this app guarantees that its users are not going to up and fold their accounts for newer pastures.

Now that we understand that Instagram is here to stay let's go over a few neat tricks to ensure you benefit from the app as well by gaining Instagram followers. You need to understand that the more followers you have for your account, the more popular your account will be, and even more followers will be attracted to your posts and profile.       

Clever Posts to Market Yourself

Instagram is all about being YOU. It is about your own unique niche. It is basically marketing you for your followers. If you market yourself in just the right manner, you or your brand can become an online ‘non-celebrity celebrity’. Which is a good kind of celebrity, for you will be known for your talents. You can gain Instagram followers by marketing yourself.

Follow the Industry Influencer and their leads

Industry influencers are the true movers and shakers of the marketing world. They set the new trends, introduce newest ideas and faces of movements that will be popular in future, they usually have the largest following bases in their own niches, hence provide you a chance to connect with many new users via comments on their posts. Using the hashtags that they employ in their posts, make your own posts popular in searches.

Reach out to your Followers

Reaching out to followers is imperative to keep your followers coming back and show more interest. Not only that, it is the perfect way to engage new followers as well. Comment back in your posts, answers any questions asked, or caption each new post with statements that encourages responses like; ‘What do you think?’ or ‘Any thoughts?’

Instagram as a Traffic Driving Tool

Remember Instagram is a tool; use it to your advantage. It is also not a bad idea to invest in some followers if all else fails. Many users agree that it kick starts the followers if the activity on your profile too slow to suit your needs. Just remember it is a perfect opportunity to make your brand more successful and visible, but don’t let it overwhelm you.