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Nielsen Finds Seasons (And Politics) Change The Radio Landscape
Nielsen Finds Seasons (And Politics) Change The Radio Landscape
In a new survey, NIELSEN found that on the radio airwaves, SUMMER seasonality plays a big role in how audiences grow or shrink during warm weather months. A number of factors - including working, traveling, music cycles and changing tastes that accompany lake vibes, coastal vacations or backyard cookouts - affect what and when audiences tune in. Yet for as much as things change season-to-season, some things stay the same. The release of NIELSEN’s JULY Portable People Meter (PPM) survey ...
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