Increasing trend of marketing in Mobile Industry
Increasing trend of marketing in Mobile Industry
Today, the advancement of modern technologies and its related applications has changed the world, and brought people nearer. Mobile based solutions are already making much impact in the modern times. There has been a gradual multiplication f mobile making companies. Simultaneously, there have been an equal number of mobile solution providers and mobile phone service companies. Advertisements from rival and competing manufacturers as well as develop android apps providers have from time to time shown how important are the two aspects of targeting public and affordable rates.
Mobile industries have grown from this. Customers too change their preferences frequently. Rather than focusing on building clientele in the short term, the period demands that they concentrate on identifying specific and unique strengths, corporate image, brand value or service, position themselves accordingly and develop meaningful and long term relationship and loyal clientele among the specific consumer segments.
As a result of circumstances, it may be imperative that communication is hassle free and cost effective. Today, the mobile industry is doing amazingly well globally, offering reasonably good products and services at affordable rates. Earlier, if one remembers, mobile service charges and other solutions used to be fairly high. Comparatively, it has changed and everything is under control and affordable. Handsets have become inexpensive while mobile service charges iphone application development india are available at very cost effective rates. In fact, the growth rate is way beyond imagination and can be termed very healthy. Different firms are further coming up with innovative schemes and price benefits to consumers almost every single day. The guiding philosophy for all the companies is simple- to keep the tariff low thereby creating a huge customer base; and profits coming naturally.
Companies across the world offer communicative similar services, network and of course the prices. Advertisements are similar with one another, and it is difficult to comprehend and relate which creative goes with which brand as they are probably clamoring about the same features.
Say, for example what are the main differences between top brands such as Samsung, Nokia, and Sony Ericsson? The differences are almost negligible. The same is the case with mobile service providers as well. Major Service providers like Airtel, Vodafone, Tata Indicom are also the same. Advertisements are evidences that the main communication hovers around network and low tariffs, and not much else. These firms however, do not give much emphasis on innovation in communication. They all exaggerate their product focusing on network and connectivity.
Companies do not talk about differentiating factors which will put their brands at the top and unique. On the tangible front, consumers are basically indifferent towards technology. They are more concerned of having a product that caters to their need and is affordable.
