RedGage

In the retail industry, it is necessary for the merchandise to be presented and displayed in a manner which is eye-catching and appealing. It is only then that the customers will be attracted towards the product and will decide buying them. In the fashion retail trade, right kind of visual display of goods can actually have a profound impact on the sales of that product. What can be a better way to display your products than mannequins?

You enter a shopping mall and you will see ultra thin waist, perfect skin and long beautiful legs popping out from the glasses of a shop. They lure us to give them a closer look while passing by the store. Yes, we are indeed living in the world of mannequins. Amongst all the ways of endorsing a brand and its sales, mannequins are one of the best ways of showcasing the merchandise.

Mannequins – What are they and what is their purpose?

They’re the artificial dolls which the retailers use to display their merchandise and they help customers know about the latest trends that the stores offer without even having to bother the representative of the store. Mannequins are the main things which draw a customer closer to the store. Here are some purposes that they serve.

• They are used to highlight the brand new and latest collections of the store
• They display the trends and persuade the customers to purchase the merchandise
• They attract customers to the store and increase the profit and revenue of the store
• They’re even responsible for up selling at a retail store

Up Selling – What kind of mechanism is this?

Up selling is nothing but a type of mechanism where the representative of the store tries hard to persuade the customers to purchase some additional items and other costlier merchandise so that the revenue of the store increases. This credit entirely is the discretion of the sales representative as he does the job of influencing the customers to purchase extra items even after they bought what they had come for.

Mannequins – How they help in up selling

Mannequins assist the customers to understand which dress would look good on them. Customers usually get confused how a bag would look with a particular dress and for that matter they may often rely on the mannequin. In fact, there are many girls who choose dresses entirely by checking out the mannequins as they are dressed in the best possible way to attract the customers.

Points to consider before choosing a mannequin

Irrespective of whether you’re looking for plus size mannequins or the normal ones, here are few points to consider.

• Ensure the mannequin isn’t extremely heavy
• The size and shape of the mannequin should be in accordance with your target market
• Don’t keep them at the entrance or exit doors as it becomes an obstacle
• Carefully decide what you want your mannequin to wear
• They shouldn’t be dirty and shouldn’t have unnecessary stains

Hence, you can well understand the role that mannequins play on the retail industry. If you’re a retail shop owner, make sure you choose the right mannequins.