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This Week's Merge: If You’re Doing Your Job The Same Way You Were A Year Ago, You're Already Behind
This Week's Merge: If You’re Doing Your Job The Same Way You Were A Year Ago, You're Already Behind
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As we begin to wind down from another year gone – it's important to carve out time to assess workflows, structure and what I call your “hierarchy of attention.” "We can't be excellent if we’re trying to be everywhere digitally and socially.  "We need to prioritize platforms – which ones have a higher propensity to complement and maybe even help deliver ratings and ...
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