Monetizing With Native Ads
Native ads have a surprisingly large spectrum of market. The most basic definition of native ad is a paid content that compliments an organization’s editorial standards while fulfilling the audience’s expectation. Long before native ads, there was product placement ad, but technological innovation has now expanded the capabilities of product placement to personal computers as well as mobile devices. However, the chief principles of product placement and modern native ads just remain the same.
The answer to the question whether native advertising is worth the risk and investment mainly depends on your amount of website traffic using ad blockers as well as the performance of display ads and other monetize sources like affiliate sites.
To publish native ads more effectively and to help you monetizing with native ads, you need keep the following things in mind:
Balancing the Mix:The most common advices from the industry experts about native ads are to look for the right balance of native ads to its real content. A perfect use of native ads can help you make profit. On the other hand, too much native advertising is sure to upset your potential users and distance your advertisers.
In-feed Ads:Of all native ad units that have been popular for the last couple of years, in-feed ad is the mostly used medium by individuals in the market. The in-feed ads mainly utilize in-stream content to display ads that appear like the regular content one would expect to see there. However, before utilizing the in-feed ads, you need to measure and analyze its scope carefully.
Go for Mobile:Today, native ads have started to find their niche with most common marketing exceptions. You can make it more attractive by using a campaign manager with a format that allows and boosts display ad sales. This makes native ads one of the most overwhelming marketing tools, especially on mobile devices. Unlike the desktop computers where users may keep multiple tabs and applications open, the mobile screens can only a little amount of content. Therefore, a native mobile ad is surely going to capture all the attention when displayed. This ultimately drives customers more down to your marketing funnels and at the end of the day improves your conversion rate.
Fun and Personal but Concise:Another important thing, when it comes to monetize with your native ads, is that to keep as much control as possible over the placement and use of content. Of course, you can engage the professional content writers to create the text or video for the ads. However, you should have full control about the placement and amount of the content. It is important to check whether the content will fit with your organization.
Analytics and Segmentation:For marketers, the most important benefit that comes with native ads is to measure the results. The best way to measure the result of your native ad campaign is to use an analytics account. These results are just like numbers and stats, so you can very easily track the data from analytics.
