Empowr Social Network Defies Technology
The growth and change of technology is a mercurial and unpredictable process. We simply can’t predict how the tools we use today will evolve to fit our needs in the future. For instance, early cell phone users probably couldn’t fathom using one for anything other than making phone calls. Now, more people use them for sending text messages and app hunting than taking the time to call their mothers. Same thing with the computer; the first ones were nothing more than large, glorified calculators. The majority of the time, technology changes for the better, becoming more sophisticated and thus useful as time seems to go on.
A relatively new form of technology that is changing before our very eyes is social media. The original purpose of this internet tool was to stay connected with friends and family members. The simple concept of sharing words and pictures with loved ones on a website is a fun and powerful thing. But as the years have gone on and the premier social media sites have grown exponentially in power, so have the intents and purposes of them.
Now major companies and corporations have realized their vast growth potential through employing these social media sites. They create a sort of brand awareness and transparency on a scale that has never been seen before. The hundreds of millions of people present on these sites represent a vast earning potential that can only be described in two words: free marketing. These two words aptly describe the climate of not just social media but our overall social mindset today. On Facebook, Twitter, Pinterest, etc., we see people more than willing to promote these companies through tagging their websites, checking in at their businesses, and sharing pictures of their products, creating armies of brand loyalists with little or no compensation from the brands they’re promoting. In a world with vast unemployment numbers and the waning of the middle class, and more and more power being consolidated at the top, people are giving these already all-powerful organizations more power.
The once deemed “social networks” are now overrun by the corporate world. The entire internet actually has free reign to go through your posts, e-mails, and web searches all in the name of advertising. It wouldn’t be so bad if our collective worth as internet consumers and participants were realized. What makes Empowr.com a dynamic and intelligent company is that it takes all of the great aspects of social media while realizing where the trends seem to be shifting. It is a democratic social media engine where it realizes that our time is valuable and quantifiable. It relays a concept that as users we collectively are social media and we should also reap the profits as participants, members, and shareholders. It is a simple and noble concept that says; without us, you don’t exist. By realizing the power of the people, Empowr is creating a trend that bodes well for all internet participants everywhere.
