How to Set Prices for Design Work
Prices and salaries for design work can be encapsulated into one word: conflictions. Struggling to decide if your charging too much or too little, debating (in your mind) the pros and cons of a price, wrangling to find enough balance for you and the client. Yep, it’s difficult stuff, trying to find figure out if the price is right. These three tips will help to ease the process and put an end to the seemingly eternal debates warring in your head.
Know What your Offering
Obviously, creating a website will be more time consuming than creating a logo. You should predicate your prices on what service you are offering. Never make a habit of arbitrarily selecting a price because you think it sounds right. It can be too much (and you won’t snag enough clients), or too little (you’ll be working on paltry pay.) If your have an hourly rate, determine the duration of the project. If the project will take a while (hours upon hours of work) then minimize the hourly rate for that project. However, if the project is short, increase the pricing. Also, if you have to do anything else on the project-- add something, provide another service, combine it with the price that you have.
Examine Other’s Prices
It always great to look at the competition because you get an idea on how much they’re charging for their services. If they’re doing the same work as you (and doing it as proficiently), then you should place your prices in the same ballpark. If they’re prices seem expensive, taper your’s to where you think it’s fair for you and the client. You need to keep your prices in the same vicinity as your competitors. The goal is to get hired as often as possible.
Play it Smart
Do not over or underestimate your worth. For instance, if you’re just starting out, it’s not logically sound to charge too high. As you want to accumulate experience, reviews, and testimonials, it’s best to have relatively low prices. Think of it as being a rookie: your goal is to impress. Have the aspirations for the big bucks but take it slow. If you have an hourly rate keep it at a small-medium size for a while. Gradually increase the price. Again, you want to impress the clientele with your service-- they can become banners of your business, showing proven records of what your skills can accomplish. If you’re doing awesome work, your prices can easily grow in stature.
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